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One of the most legendary stories surrounding the Asics brand is its relationship to marathon runner Abebe Bikila. Bikila,http://naturepet.nl/aufrees.php, who was from Ethiopia, was within the habit of running marathons barefoot. The 1960 Olympics in Rome were no exception. Bikila won the race in globe record time,http://www.digitallighting.com.au/freerun-nike.php, becoming the first black African to get an Olympic Gold Medal. 4 years later, before the 1964 Olympics in Tokyo, Onitsuka decided to have a word with Bikila. He convinced the marathoner to wear a lightweight pair of Onitsuka shoes with ventilation holes to help keep the soles of the feet cool. Bikila decided to take Onitsuka up on his supply. He won the marathon in globe record time and became the initial athlete to win Olympic gold inside the marathon two Olympics in a row. The relationship among Onitsuka and Bikila remained, and when Bikila passed away Onitsuka donated one million dollars to Unicef in Bikila’s memory.
Asics is actually a Japanese firm that officially began business on September 1, 1949 under the name Onitsuka Co.,http://healthcarepulse.com/site-hcg/freeukrunbuddy.php, Ltd. Its founder – Kihachiro Onitsuka – set up shop in Kobe, Japan. Onitsuka had a mission. He wanted to utilize sports to rehabilitate youth in Japan growing up in the aftermath of World War II. Kobe,http://www.labrunette.fr/ladyfootlocker.php, Japan had been badly destroyed by B-29 bombers on March 17, 1945. The attack resulted inside the death of 8,841 civilians and the destruction of 21 percent of the urban region.
Onitsuka didn’t have any expertise generating shoes when he decided to start his own organization but this lack of experience didn’t dampen his ambition. Onitsuka Co.,http://islamdecoshop.com/flxrunningfrees.php, Ltd. was the initial Japanese business to design basketball shoes. Legend has it that the soles of these basketball shoes were inspired by the suction cups of an octopus that Onitsuka Co., Ltd. was consuming in a salad. In 1951, Onitsuka Co., Ltd. went on to create the country’s 1st volleyball shoes. Soon the shoe firm was experiencing international good results and even becoming a popular choice among athletes in the Olympics.
It was not until 1977 that Onitsuka Co., Ltd. became Asics. The new organization name is an acronym that stands for, “anima sana in corpore sano.” This Latin phrase translates to, “a sound mind in a sound body.” Asics continued to become a favorite amongst Olympic athletes all through the 20th and into the 21st century. Their line of running shoes is deemed to become one in the very best in the world.
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